Digital Media Services / Services de médias numériques

What is Digital Media Services

The Digital Media Services (DMS/SMN) unit was initially formed in 2010 to support the organization’s website and online social media platforms. It officially became a provincial entity of N.B. Crime Stoppers, Inc. in April 2023, working closely with the existing Provincial committees. Its mandate is to deliver innovative, interactive, connected, and collaborative solutions to all members, contracted workers, and law enforcement partners of N.B. Crime Stoppers. DMS has become the primary unit responsible for the public-facing elements of the organization and delivering technological services and support to contracted workers and board directors.

The unit has introduced and continues to deliver large-scale and robust products often implemented at larger organizations, at a fraction of the cost but of equal or greater value.

With a long list of services and initiatives provided by DMS to N.B. Crime Stoppers every year, the expenses are well-positioned and provide great value to the organization. All these services include the skills of a highly trained and RCMP-cleared individual who acts as Director of the unit.

Our Role / Notre rôle

What does Digital Media Services provide for Crime Stoppers?

Website design and maintenance; ensure data is current; WordPress platform and associated applications are updated to the latest version; php – hypertext professor is on the latest stable version, and all internal and external hyperlinks remain functional
Maintain all social media platforms (X, Facebook, Instagram, Bluesky, and YouTube); ensure frequent posts, information remains relevant, and moderate comments from the public. Ensure that inappropriate content and data/graphical elements that jeopardize the integrity of the program and its partners are promptly removed
Maintain the organization’s email platform (@crimenb.ca / @nbcs-ecnb.com / @nbcs-ecnb.ca / @crimenb.com / @crimenb.org) and monitor intake for spam and phishing attempts
Maintain the organization’s primary email account (info@nbcs-ecnb.ca) and respond to questions, media enquiries, and triage messages to appropriate individuals/chapters
Monitor donation intake channels (PayPal, CanadaHelps, Donate a Car Canada) and ensure monies received are deposited to the proper account, and the Accounts Manager is informed for Official Receipt purposes
Approach corporations, such as Google, Microsoft, Zoom, Box, Monday.com, VistaPrint, Mailchimp, Canva, Lenovo Computer Hardware, and TechSoup, to apply for technology grants and charitable discounts
Ensure all web domain names and properties are properly registered and kept updated on an annual basis in accordance with their respective registrars
Ensure all web security certificates are correctly installed (before their expiry dates) and operational to avoid cyberattacks or Hacking
Ensure organizational information is kept current on websites and directories, such as NB 211 (United Way), Yelp, Google Search Engine, Bing Business Listings
Assist the President and Executive with Media Releases and Communiques delivered to the public, and coordinate with Press Release distribution vendors (GlobeNewswire / Notified)
Monitor news articles mentioning or involving Crime Stoppers and retrieve historical versions of provincial publications through membership with Postmedia (Telegraph-Journal) and Miramichi Online
Provide editing and text copy services for Provincial Executive and Chapters
Maintain and provide links to the organization’s intellectual properties – logos, trademarks, slogans, and wordmarks
Maintain an Online Corporate Style Guide for personnel, volunteers, and members of the media
Provide design, creation, and procurement of promotional materials and signage to assist the Promotional Director. Discover new and innovative products to promote/market the program
Provide stationary to the Provincial Office, as well as customized pens, post-it notes, rulers, flags, nametags, luggage tags, water bottles, signage, banners, vinyl stickers, magnets, mousepads, badges, embroidered and screen-printed apparel, ink stamps, computer bags, and other promotional material (via VistaPrint Pro Advantage)
Maintain an array of vehicle lighting equipment for parades and outdoor events
Maintain a database and curated collection of graphics, typefaces, and stock photography for design purposes
Collaborate with vendors and third-party contractors for design, marketing, and audio-visual development
Work with vendor and website hosting companies in redesign and refresh activities for the website or during maintenance exercises
Create, maintain, and distribute PDF fillable forms (via Adobe Acrobat Professional and Jotform)
Provide basic graphic design and desktop publishing (via Adobe Creative Cloud – Photoshop, Illustrator, and InDesign) services to the organization
Provide and maintain technological equipment, along with asset tracking: Laptop, tablets, Video Conferencing hardware (cameras, microphones, remote presenters), docking station, lighting rings, 4K projector, data storage devices
Maintain and operate teleconferencing platforms – Microsoft Teams, Zoom, Google Meet, Slack and Slido – and develop/deliver training to members
Develop policies and by-laws pertaining to the use of technology and social media use
Maintain and provide QR (Quick Response) and Flowcodes for the organization; as well as trackable short links through a dedicated service (1800222.tips)
Provide programming of customized policies on hosted platforms such as Zoho Connect, TeamUp, and SimplyVoting
Provide generative Artificial Intelligence (AI) assistance for Ad and Internet Marketing through Animoto and ChatGPT
Setup and maintain the organization’s IVR (Interactive Voice Response) system via Google Voice and Voice - used for Toll-Free Numbers and Provincial Office
Maintain the organization’s communication platforms via Microsoft 365, Google Workspace, Slack, Box, Zoho Connect, and Mailchimp
Work with translators and translation tools (such as DeepL) to ensure all content and systems are available in both official languages and maintain a database of frequently used phrases
Ensure the organization’s web presence supports Accessibility standards (via UserWay and Level Access membership)
Setup a procured list of online training courses available to Personnel and Members upon request (via Udemy)
Provide Electronic and Digital signatures via Box, DocuSign, SignWell
Provide capabilities to design and distribute electronic surveys (Slido, Jotform, Survey Monkey)
Provide capabilities to set up and distribute online newsletters (Mailchimp)
Aid with Decks, PowerPoint, and Slideshows
Provide guidance with videos and uploading to YouTube; creating shorts and reels
Design eBook/Flipbook Publishing and provide online platform/links
Provide instructional and screen capture tutorials via TechSmith software (via SnagIt & Camtasia)
Provide animation shorts, doodle videos, and online content (via Toonly, Doodly, Animoto, and Micmonster Voiceover Technology)
Design infographics and video shorts (CreateStudioPro, Animoto, Adobe Express, Twinkle, and Revoicer)
Ensure that all invoices, expenses, and vendor fees pertaining to Digital Media Services are paid on time with no delinquencies
Maintain secure voting applications for secret ballot voting (via SimplyVoting)
Provide software for Human Resources and Project Management (via Zoho People, Jira, Trello, Asana, Monday.com, and Infinity Pro)
Deliver regular metrics, stats, and analytics for website and social media traffic, and targeted ad campaigns
Implement software solutions for personnel like Monday.com, Zoho Connect, and Zoho People to improve Team Collaboration
Maintain Membership Database (via Join It) and issue Member IDs and Digital Membership Cards
First point of contact for all Data Coordinators within Chapters.

Volunteers / Bénévoles

Best candidates for volunteers with Digital Media Services

We are looking for ambitious and motivated volunteers to assist us. Here's a brief overview of some key skills based on various roles within the digital media landscape:

Content Creation, Writing, and Public Engagement
- Strong writing and editing abilities.
- Storytelling and content structuring.
- Enjoys public speaking and presenting to groups.
- Understanding of SEO (Search Engine Optimization).
- Translation Skills (particularly in French).
- Proficient at procedural and instructional documentation.
Graphic Design & Illustration
- Proficiency in tools like Adobe Creative Suite (Illustrator, Photoshop, InDesign).
- Understanding of colour theory, typography, and layout design.
Video Production & Editing
- Mastery of video editing software like Adobe Premiere Pro or Final Cut Pro.
- Cinematography and lighting techniques.
- Storyboarding and scripting.
Animation & Motion Graphics
- Expertise in software like Adobe After Effects.
- Knowledge of animation principles.
Web Design & Development
- Proficient in designing on WordPress platform, and BeaverBuilder particularly.
- HTML, CSS, and JavaScript for front-end development.
- Back-end languages like PHP, Python, or Ruby.
- Understanding of UX/UI principles.
Social Media Management
- Familiarity with social media platforms and algorithms.
- Engagement strategies and content planning.
- Analytical skills to assess campaign performance.
Digital Marketing & SEO (Search Engine Optimization)
- Knowledge of online ad platforms (e.g., Google Ads, Meta Ads).
- SEO best practices and tools.
- Data analytics and performance tracking.
Podcasting & Audio Production
- Audio recording and editing skills.
- Use of software like Audacity or Adobe Audition.
- Interview techniques.
Photography
- Technical proficiency with cameras and lenses.
- Post-processing skills using tools like Adobe Lightroom.
Project Management
- Organizational and time-management skills.
- Ability to work with cross-functional teams.
- Knowledge of tools like Trello, Asana, Zoho Project, or Jira.
Soft Skills
- Judgement: Sound decision-making and evaluation are fundamental.
- Communication: Being able to articulate ideas and collaborate with groups.
- Adaptability: Keeping up with the ever-evolving digital landscape.
- Problem-solving: Addressing challenges creatively and efficiently.
Research & Strategy
- Ability to analyze trends and audience behaviour.
- Proficiency in analytics tools.

Moreover, the digital media field is dynamic, so continuous learning and adaptability are crucial.

Web Services

Device Apps in Use

CamScanner Gold (Premium)
PhotoRoom - AI Photo Editor
Photoshop Express

Current Web Properties / Propriétés Web actuelles

Current Web Properties / Propriétés Web actuelles :

1800222.tips (Domain used for Bitly Link Shortener Service)
crimenb.ca (Primary Public Domain)
crimenb.com (Domain used for Google Workspace Pilot)
crimenb.net (Domain forwarding to myCollab Centre)
crimenb.org (Forwards to Video Hosting Service / Zoho Mail / Zoho People)
crimenb.info (Domain forwarding to Join It Application)
crimenb.co (Domain forwarding to myCollab Centre)
crimenb.tips (Domain forwarding to P3tips.com/212)
crimenb.social (Domain used for Zoho Connect)
collab.co.com (Domain used for myCollab Centre)
cs-ec.ca (Domain used for Google Workspace Pilot)
infodocs.ca (Domain forwarding to Jotform for Chapter Submissions)
infodocs.info (Domain forwarding to Box.com Secure Folder)
nbcs-ecnb.ca (Domain used for Corporate Files and Email Service)
nbcs-ecnb.com (Domain used for Microsoft 365 Services)
nbcs-ecnb.net (Domain forwarding to myCollab)
nbcs-ecnb.org (Domain forwarding to Box.com Login)
nbcs-ecnb.info (Domain forwarding to Monday.com)
simplevote.net (Domain forwarding to SimplyVoting Application)
simplevote.info (Domain forwarding to Jotform for SimplyVoting)

Expired and Transferred Domains / Domaines Web expirés et transférés :

nb.crimestoppers.ca - Relinquished in 2011. Subdomain owned by National Capital Area Crime Stoppers at Ottawa, ON.
solvecrimes.org
fightcrime.ca
miramichicrimestoppers.com
echecaucrime.com - Transferred to Québec program (26 JAN 2012)
crimestoppers.tel (Domain Forwarding to crimenb.ca)
cs-ec.net
cs-ec.org
nbcrime.ca
crimecrushing.ca
booqable.ca (Domain Forwarding to nbcs-ecnb.net)
crimesnb.ca (Domain Forwarding to crimenb.ca)
crimenb.be
crime5050.ca (Domain used for 50/50 Cash Raffle)
crime5050.com (Domain used for 50/50 Cash Raffle)
crimenb.services (Domain forwarding to DMS-SMN info page)
crimenb.shop (Domain forwarding to tipster.shop)
crimetip.ca (Domain forwarding to P3tips.com/212)
microsoftteams.ca (Domain forwarding to myCollab Centre)
tipster.shop (Domain used for Square Online)
zoomcall.ca (Domain forwarding to myCollab Centre)
crimestoppers.mobi (Domain Forwarding to crimenb.ca)
crimestoppers.shop (Domain Forwarding to tipster.shop)
echecaucrime.net (Domain Forwarding to crimenb.ca)
nbcrime.ca (Domain Forwarding to crimenb.ca)
tipsubmit.ca (Domain Forwarding to P3tips.com)
zoomconference.ca (Domain Forwarding to Member Centre)
p3tips.ca (Domain Forwarding to P3 Tips mobile page)
signalement.ca (Domain Forwarding to P3tips.com/212)
Dites-leici.info (For Student Campaign)
Ditesleici.info (For Student Campaign)
SayItHere.info (For Student Campaign)

Approved WordPress Themes / Thèmes approuvés pour WordPress

Approved WordPress Themes / Thèmes approuvés pour WordPress :

Admiral Pro (ThemeZee)
Anderson Pro (ThemeZee)
Astra Pro - Parent and Child (BrainForce)
Beaver Builder Pro - Parent and Child (Beaver Builder)
Beetle Pro (ThemeZee)
Bloom Pro (Elegant Themes)
BuddyBoss Theme (BuddyBoss) - No Active Account
Chronus Pro (ThemeZee)
Courage Pro (ThemeZee)
Divi Pro (Elegant Themes)
Donovan Pro (ThemeZee)
Dynamic News Pro (ThemeZee)
Dynamico Pro (ThemeZee)
Gambit Pro (ThemeZee)
Glades Pro (ThemeZee)
Gridbox Pro (ThemeZee)
Harrison Pro (ThemeZee)
Kreativa (Envato Themeforest)
Leeway Pro (ThemeZee)
Maxwell Pro (ThemeZee)
Mercia Pro (ThemeZee)
Merlin Pro (ThemeZee)
Momentous Pro (ThemeZee)
Monarch Pro (Elegant Themes)
Multicote (Envato Themeforest)
N.B. Crime Stoppers (Custom by MCG Media)
Napoli Pro (ThemeZee)
Occasio Pro (ThemeZee)
Palm Beach Pro (ThemeZee)
Photosy (Envato Themeforest)
Pocono Pro (ThemeZee)
Poseidon Pro (ThemeZee)
Rubine Pro (ThemeZee)
Smartline Pro (ThemeZee)
Tortuga Pro (ThemeZee)
Treville Pro (ThemeZee)
Wellington Pro (ThemeZee)
WorldStar Pro (ThemeZee)
zeeDynamic Pro (ThemeZee)

Login to Corporate Accounts / Connectez-vous aux services Web

DISCLAIMER: Links to websites not under the control of N.B. Crime Stoppers, Inc. are provided solely for the convenience of visitors. Crime Stoppers is not responsible for the accuracy, validity or reliability of the content. Crime Stoppers does not offer any guarantee in that regard and is not responsible for the information found through these links, nor does it endorse the sites or their respective content.

Décharge de responsabilité : Les liens vers les sites Web ne relevant pas de l’Échec au crime sont fournis uniquement pour des raisons de commodité. L’Échec au crime n’est pas responsable de l’exactitude, de l’actualité ou de la fiabilité de leur contenu. Il n’offre aucune garantie à cet égard et n’est pas responsable des renseignements associés à ces liens, pas plus qu’il ne cautionne ces sites ou leur contenu.

Unauthorized Access Disclaimer:

N.B. Crime Stoppers, Inc. along with technology partners maintains all identifiable information provided by the user on computer servers in a controlled and secured environment, which is protected by measures reasonably designed to prevent unauthorized access, loss, alteration, use or disclosure of such information. Unauthorized access is prohibited and all violators will be prosecuted to the fullest extent of the law. This includes criminal and civil prosecution, in provincial and federal courts. All traffic is logged and monitored for potential abuse.

Use of Cookies:

myCollab Centre / Centre maCollab uses a feature called a ‘cookie’ to store browser information used by our servers when you log into the myCollab Centre / Centre maCollab. Cookies, by themselves, cannot be used to disclose the individual identity of any site user. If you opt not to accept cookies, you will not be able to access the myCollab Centre / Centre maCollab section of our site. In order to adjust your privacy (‘cookie’) setting, please go to the Internet options section of your Internet browser and change it accordingly.

Acceptable Use Policy (Email / Instant Messaging):
Access to N.B. Crime Stoppers Corporate Webmail is restricted to authorized users only. All activities performed while logged into the applications above are subject to Crime Stoppers’ acceptable use policies and may be monitored by Digital Media Services. Users should have no expectation of privacy, and access or use of this application constitutes express consent to such monitoring. Unauthorized users may be subject to disciplinary and/or legal action including criminal prosecution.

Best practices when using SmarterMail, Zoho Mail, Google Gmail, and Microsoft Outlook:

Ensure the desktop computer or mobile device you are using is trusted and free of malware
We recommend using Google Chrome or Microsoft Edge internet browsers when accessing and ensure they are kept up-to-date
Utilize multi-factor authentication (MFA) wherever available
Avoid downloading company-sensitive information to your computer
Take care no one is looking over your shoulder (shoulder surfing) when using the computer, especially in a public location
Never reveal your Password to anyone. If you receive an anomalous email asking for sensitive account information, you must not disclose it. You should report the incident to the Digital Media Services office immediately when in doubt
Create a strong, easy-to-remember password and one that you do not use on your other personal devices
Avoid online fraud, phishing attempts, and con tricks. Learn to spot fake emails and websites
When you are finished using Corporate Webmail, click the ‘Logout’ link in the top right corner of the webpage and completely exit the browser.

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What is Digital Media Services

Login to Corporate Accounts / Connectez-vous aux services Web